Should You Care About Online Reviews? Certainly you should, particularly if you have a business and if the reviews are fake and not in your favour. .
I have identified 7 different categories of fake online reviews. Each of these categories is unique and should be approached and dealt with differently.
Fake online reviews by competitors, fake online reviews by disgruntled customers, fake online reviews by ex-employees, fake online reviews by former business partners, fake online reviews by suppliers, fake online reviews just for fun! and the last category – defamation on forums.
Read about each of these categories of fake online reviews on the website I dedicated for this purpose.
By: Yair Cohen,
Social Media Lawyer