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I have identified 7 different categories of fake online reviews. Each of these categories is unique and should be approached and dealt with differently.
Fake online reviews by competitors, fake online reviews by disgruntled customers, fake online reviews by ex-employees, fake online reviews by former business partners, fake online reviews by suppliers, fake online reviews just for fun! and the last category – defamation on forums.
Read about each of these categories of fake online reviews on the website I dedicated for this purpose.
By: Yair Cohen,
Social Media Lawyer
Have you ever left an online review? If you have, then this article
will interest you.
Recently I came across a few cases where people who left a review
following a purchase from Amazon Market Place, ended up being
bullied, harassed and trolled by what appeared to be an organised
network of Amazon vendors.
In one instant a man who left a review following his
dissatisfaction with the return policy of the vendor, received over
130 posts responding to his review, many of which were derogatory,
insulting and to be frank outrageous.
He was being ridiculed and embarrassed and even his home address
was placed on the discussion forum. The assault went on for a
number of days before Amazon agreed to remove some of the offending
comments. However, these were replaced by more cruel and vicious
attacks on the buyer.
Is this a new trend? I hope not.
I will keep an eye on this issue. If you have had a similar
experience after you left an online review, I would love to hear
Social media and online reputation solicitor
Learn more about business and online reviews [
http://www.internetlawcentre.co.uk/ ] here:
- Fake online reviews (defamationagainstacompany.co.uk)
On the internet, bad reputation both stinks and sticks. Once a customer’s bad experience becomes viral, traces of it might follow your organisation for years to come, and the story might be resurrected just when you feel that it has gone away forever more.
Five, six or ten years ago, companies that delivered terrible customer experience could have perhaps be forgiven for not realising that the internet had the tendency of tattooing certain stories in the minds of millions of people who will in turn never forgive or forget.
Today however, there is no longer an excuse….Read more on Social Media and reputation lawyer’s blog
By: Yair Cohen
- Social Media For CEOs: I’ll Frame The Debate – You Decide (ceo.com)
- JC Penney Handled Their Hitler Teapot Debacle Like a Pro (melissaagnescrisismanagement.com)
Many targets of internet trolls tell a similar story. It begins when they unintentionally say something that acts as a trigger. They are then surrounded by an amorphous mob that rapidly closes in on them. Many of the victims will never forget the loud silence of the majority—all the members of the social media forum who ignored their distress.
With a few notable exceptions, internet trolls appear to prey on female targets. There is also evidence…..
Read full article on Social Media Solicitor blog
Online defamation is likely to strike without warning. This leaves you with minimal time to prepare yourself for an appropriate response to the defamation.Here are the 5 most important steps you must take as soon as you become aware of the internet defamation about you or about your organisation:
1) Be sensible. Evaluate whether it is in your interests to respond to the internet defamation. This depends on the nature of the defamation that you are experiencing. Be cautious about how people will perceive your business following your online response. Some victims of online defamation reply out of anger but… read more on our NEW social media solicitor blog.