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Online reputation attacks could be significantly more powerful when videos are used.

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By: Yair Cohen

Having your reputation tarnished all over the internet is bad. But having your reputation destroyed with an online video is absolutely devastating.

Since taking over YouTube, Google appears to be on a mission to turn the internet into a multimedia medium and so are the other major search engines. It is believed that Google uses positive discrimination in order to encourage the use of video on the internet and as a result, it gives priority to video results which contain the searched keywords as well as to web pages which contain videos.

This means that online videos could be used as an explosive weapon by those who wish to harm your online reputation. Online videos can be optimised to obtain good placements without the search engines in exactly the same way that optimisation is done for a web page. In fact, some argue it is much easier to obtain high places in the search engines with videos than with web pages. At the moment, online videos remain a major reputational weakness for many businesses. But this weakness can be turned into strength very quickly.

You can create a relatively inexpensive yet highly effective reputational defence shield to make it harder to attack your reputation on the internet.

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