Corporate social responsibility might no longer be a term that refers to saving the rain forest or to paying coffee farmers a minimum wage. It could soon mean much more.
Social media users are like the coffee farmers but only in the sense that they work extremely hard in return for very little. Social media users work for the social media corporation by producing never-ending internet content and by falsifying friendship and relationships. Social media users dance and sing before their masters and often strip themselves off the rights to privacy and basic dignity. Social media sites will not exist without the hard labour of users in the same way that coffee chains will not survive without an army of coffee farmers. Read the full article: Social Media Sites and Corporate Social Responsibility
By: Yair Cohen